Tuesday, December 6, 2016

Marketing done right!

Well, I cringe a little at the fact that a chain establishment is what is making me write my first post in a very long time, but so be it.

I am a fan of rewards programs, but I try to be selective in the ones I join, because my wallet only has so much space and I only want to sell my soul shopping habit details to so many corporations in exchange for perceived free items.

One such program that I belong to is Qdoba, as fake Mexican food is probably my favourite kind of food*

Now, at heart I'm a Burrito Del Rio sorta gal, their chipotle sauce is ridiculously good. However, I don't often find myself near either of their locations when I tend to get hungry, probably because there are not any thrift stores near there... I of course also like the idea of supporting a local establishment.

One day I tried Qdoba at the recommendation of a friend. I didn't really like it and I thought the portions were chintzy. He let me in on a secret... you can basically have as much of everything but meat for no extra charge! Now, I find their portions to be more on par with BDR and I'm a fan (well, except when they get judgy about my extras, listen lady, I know that's a lot of cheese sauce I asked for, but when I say three scoops, I mean three FULL scoops).

Anyway, the point of this post...
So today in my emails, because I have the Ellice location set to my "home" location, I got this incredibly clever offer telling me I deserve a deal for "braving the elements". That's right, they took the knowledge they had of the snowstorm and how it was likely going to bring traffic to a halt and they turned it into a marketing opportunity. They also didn't do it half-assed, they're doing a full on BOGO. Bravo Qdoba, bravo. You have won my respect for what you will do with my email address.

On a side note, just in case the people who own Burrito Del Rio read this... I might make more of an effort to stop in if your take out "Naked Burrito" was as good a deal as your eat in version. You eat in and you get a nice heaping bowl of tasty goodness; take out you get a teeny little clamshell. I know you have bigger clamshells, why not offer it in two sizes like you do the wrapped burritos? Also, how about a self serve water station for when folks do eat in? Oh! and good grief, I realize it's delicate balance between keeping your staff vs your customers comfortable, but your a/c that blows right onto people (River location) is too cold. Always. Like so cold. Which is why I have to do take out so often.

*which is interesting because I used to be one of the cilantro-tastes-like-soap people, but I grew out of it and now I can't get enough.


  1. In the Apple vs. Microsoft race, what are Apple's revenue and profits along with Microsoft's revenue and profits? What are their marketing strategies and how much is their net worth? Let's find out.